The purpose of a content strategy is to create meaningful, cohesive, engaging, and sustainable content that attracts your target market.
At MindArc we review your current content against that of your competitors, the audience that the current content is written for and we identify content gaps to improve search visibility and providing a more engaging experience for your audience.
> Research - Keyword Analysis, Content Gap Analysis, search trends and industry review
> Strategy - Content personas development, strategic approach and tactical content plan
> Creation - Ongoing creation of articles and written content including revision and feedback and publish
> Optimisation - SEO optimisation for the blog along with elements like call to actions and user engagement
> Amplification - By increasing the exposure and reach of your content, you can increase the probability of getting more backlinks.
We believe every strategy very much needs to be bespoke to a Brand to help them achieve their Goals and Objectives. This is why we go through a thorough process of research and analysis of your online audience, competitors and industry.
The MindArc Digital Marketing team can assist with identifying your content gaps and putting together a full content strategy to help improve the site’s Organic visibility. Reach out to us for a chat and we can discuss the potential opportunities available to you.