The year 1995 is long gone! People want fast sites in 2021, especially as more and more online traffic comes from mobile devices.
Research has shown that a 100-millisecond delay in load time can cause conversion rates to drop by 7%. Every second counts! The average user is impatient for a site to load. That’s why both Google and Bing use the page loading speed as a ranking factor. Google even takes it a step further and announced that in May 2021, it would be updating its algorithm to include 3 new metrics aimed at improving user experience (UX) called the "Core Web Vitals".