Our Digital marketing team specialises in helping businesses connect, engage and strengthen their brand with existing and prospective customers. We do this by optimising and leveraging your visibility through channels like SEO, CRO, SEM, Content Marketing, Local SEO and Social.
Our Digital marketing team specialise in helping you to connect, engage and strengthen your brand with current and prospective customers. We do this by optimising and leveraging your visibility through channels like SEO, Content Marketing, Local SEO and Social.
The purpose of a content strategy is to create meaningful, cohesive, engaging, and sustainable content that attracts your target market.
At MindArc we review your current content against that of your competitors, the audience that the current content is written for and we identify content gaps to improve search visibility and providing a more engaging experience for your audience
We ensure that Google Tag Manager (GTM) is in place for all clients to ensure their user's on-site movement and engagement is tracked. We provide full management of our client's GTM including 3rd party tagging. We can also help build analytics dashboards within tools like Google analytics to help monitor the success and ROI of your campaigns.
Local SEO is an optimisation process in order to rank better for a local audience. The increasing prominence of Maps has made it critical to ensure your store/ business listings are optimised and visible to help drive further traffic and brand awareness.
It allows local businesses to promote their services to local customers at exactly the time they’re looking for your business or services/products you provide.
We help our customers when they are migrating from one platform to another or building a new site. We ensure that all factors are covered from a search engine perspective and the impact on site traffic and performance is minimal when launching.
This can be critical to a business’s user experience and their visibility within search engines.
For most clients a SEO is the first task we carry out. As it allows our team and the client to understand the current state of play from a SEO perspective and what the priorities of focus would be.
The main objective of the SEO Audit is to analyse how well your site is performing within Search Engines and identifying the quick wins that are available.
CRO is essential to any marketing strategy. It aims to maximise the conversion by optimising your website’s sales journey and improving the profitability of any marketing campaigns in the long term. Conversion is the end goal of all your marketing actions!
We provide personalised SEM & Social Media solutions for you, no matter what your business goals are. Our SEM team specialise in Keyword Research, Ad Copy Creation, Bid Strategy, Landing Page Suggestions and so much more.
The Bundaberg Rum site was in the process of being upgraded and migrated to Magento 2. Whilst this was happening they asked us to identify any quick wins for their current site which we could apply from a SEO perspective. This was also important as during the Covid lockdown period they knew their audience would be online more and looking for exclusive and limited-range style purchases that their product range had to offer.
MindArc had recently helped Dinosaur Designs migrate from BigCommerce to Shopify plus with a new fresh look to really capture their brand. A few months later when social distancing restrictions hit in early 2020 which reduced activity in physical retail, they also experienced a drop in online activity and the traffic to their site. We were tasked to investigate and help improve their visibility and traffic...
Active Truth wanted to improve their reach and visibility to users who may not be aware of their Active wear range. Especially for women during and post maternity and become a source of truth for online users by helping them with their queries, providing tips and ideas. The optimisations we made both technically and on-page led to some very quick improvements for their site’s online performance.
Our approach to Digital Marketing is about putting in place the right strategy tailored to your brand so that we can assist you in achieving your goals and objectives!
Usman Kapadia
Head of Digital Marketing
