15.11.18

We were delighted to welcome some of Australia’s leading retailers at this morning’s event, hosted in partnership with Word of Mouth Collective and KP Retail. A sit down breakfast was the perfect setting to bring thought leaders, entrepreneurs and influencers together to discuss some of the most common challenges we see with social media marketing as well as the most noted successes.

Set in the beautiful Atrium Room at The Grounds of Alexandria between botanical florals and abundant goody bags, we heard a panel discussion between Cameron Gomes from MindArc, Emmily Banks from Depths of Beauty and Kiki Keysers from Kivari.

Cameron chatted to Emmily and Kiki about their thoughts on social media marketing in an age where algorithms change at the drop of the hat and as influencers hold more cards than ever before. Everything seemed to boil down to the extreme importance of authenticity.

In the digital world, there are so many opportunities for brands and influencers to cut corners by buying likes a simulating comments to mimic an authentic profile. In the real world, which is rife with savvy millennials, this just doesn’t work the same way it did a few years ago. The influencers you choose to work with are representative of your brand, and therefore will become an extension of your voice and vision.

Millennials now make up a huge percentage of most brands’ audience and impressing them is of paramount importance. The way to impress them and engage with them is not by generating false likes and comments, but by showing the true personality of your brand, who you are as a business and who you align yourself with.

At MindArc, we believe that by creating opportunities for brands to network and learn together then the industry as a whole will grow and prosper which is why designing events for this purpose are more important than ever before.

In no other circumstance would established natural beauty brands be able to compare ideas and thoughts with online training businesses and pure play fashion boutiques. Uniting the thought leaders of our eCommerce ecosystem is the way to take Australian Retail to the next frontier, and together with our partners KP Retail and Word of Mouth Collective, we are incredibly excited to see what the future holds for all our merchants.