PROJECT / DESIGN

WHITE FOX BOUTIQUE

Services Snapshot
Checkout
Conversion
Design
Innovation
Mobile
UX
The Rundown: White Fox Boutique is an Australian fashion eCommerce store with a young female focused clothing selection. 2013 May Launch. The Goal: Create an eCommerce store that fit in with the following objectives:

  1. High conversion
  2. Design that fits a young brand that is on trend
  3. Styled and designed with innovation and simplicity
  4. Mobile friendly
  5. Secure and easy checkout
  6. Best practice UX

The Approach: At Mindarc we knew that in order to convert in this competitive environment, White Fox Boutique needed all the latest shopping and remarketing tools and plugins to make them successful. When the initial scope happened there were quite a few aspects on front end and back end that had to be completed to satisfy all requirements. Such additions such as “AS SEEN ON” from instagram and other social media platforms had to be a key feature. Lookbooks play a big part in Shopper Product Selection and Experience.   Work completed:

  • Full website with best practice UX
  • Visual aspects with integrated shopping through Instagram looks
  • Out of stock notifications to clients
  • Invoice formatting and printing
  • Gift voucher configuration
  • Abandon cart email system (remarketing)
  • Search function
  • Payment functions to include Paypal and other
  • Pre-order function
  • Exporting stock and orders for accounting purposes
  • International shipping

THE POWER OF UNDERSTANDING YOUR DESIGN
Scroll through
Preview live site
PERFORMANCE GUIDE WITH WEB INFOGRAPHICS
REVENUE

TRANSACTIONS

THE MAJESTIC AND BRILLIANT SERVICES
CHECKOUT Easy checkout and integrated payment functions
CONVERSION Out of stock notification to clients allowing for increased conversion and loyalty
DESIGN Visual aspects with integrated shopping through Instagram looks
INNOVATION Abandon cart email system and other clever functions
MOBILE The whole site is mobile responsive and optimised
USER EXPERIENCE Best practice UX
THE PROJECT TEAM
Janelle

Janelle

Developer

Laura

Laura

Designer

Matt

Matt

Director

Brendan

Brendan

Project Manager