PROJECT / INNOVATION

OSCAR WYLEE

Services

Snapshot

Product Data Collection
Best Performance
Database Optimisation
CSS and PHP

Our work with Matt and Sean and their team at Mindarc was critical in achieving goals for the OW site. They worked beyond our expectation and the resulting increase in sales are a testament to this.

John

Oscar Wylee

Create a checkout platform that’s easy to fill in by customers and lets them choose:

1. Type of glasses

2. Prescription details

3. Lens type

4. Lens cost

 

These steps are important as we’re trying to automate the process and cut out the middle man to create affordable prescription glasses for those shopping with Oscar Wylee online.

The style had to be in line with what the current Oscar Wylee site and brand stands for – affordable vintage feel, approachable as we’re cutting out the middleman and focused on innovation + philanthropy.

The idea behind Oscar Wylee was simple: to provide high-quality, affordable eyeglasses with a vintage feel. We’re not doing anything too complicated – just cutting out the middleman – giving you the same glasses direct from the factory, minus the price tag.

It’s all about making it easier for the Oscar Wylee customer to get their prescription glasses, whatever the requirement online in 4 simple steps. The system that captures all the customer details allows for easy selection of glasses from the store, prescription details and choice of use e.g. Reading glasses or Single Vision.

There is also an option that links a call to the customer’s optometrist if Oscar Wylee require more information – just to make sure all the info is correct and to help the shopper process quicker/without having the info on them.


THE POWER OF UNDERSTANDING YOUR DESIGN

It’s all about making it easier for the Oscar Wylee customer to get their prescription glasses, whatever the requirement online in 4 simple steps.

The system that captures all the customer details allows for easy selection of glasses from the store, prescription details and choice of use e.g. Reading glasses or Single Vision. There is also an option that links a call to the customer’s optometrist if Oscar Wylee require more information – just to make sure all the info is correct and to help the shopper process quicker/ without having the info on them.

There are 4 different ways to send through the prescription otherwise:

A rep to call the customer’s optometrist

Fax/Email/Phone

Enquire Online

Upload a photo

Once this step is complete, the customer can choose from Lens type and Coating options. Again this is very simple and gets added to the product with 1 click. From here, checkout is easy and the shopper can have full confidence that they’re getting a prescription product, without having to get an appointment with an optometrist and without the hefty price tag.

PERFORMANCE GUIDE WITH WEB INFOGRAPHICS

SALES CONVERSION

%

Increased conversion rates

Impact on sales conversion for prescription glasses

THE PROJECT TEAM

Laura

Laura

Designer

Brendan

Brendan

Project Manager

Janelle

Janelle

Senior Developer