Local SEO is an optimisation process in order to rank better for a local audience. The increasing prominence of Maps has made it critical to ensure your store/ business listings are optimised and visible to help drive further traffic and brand awareness. The rise in Mobile usage has been a big reason behind this and why you can see so many map related results in search engines results pages. It allows local businesses to promote their services to local customers at exactly the time they’re looking for your business or services/products you provide.
What are the Benefits of a having a good Local SEO strategy in place:
Increase your website traffic
Drive brand awareness
More calls from potential customers
More people finding your store and coming buy to make purchases
Our approach is to make sure we can cover off as many of the ranking algorithm factors for Local SEO as possible for our clients. To do this we ensure that we analyse and recommend optimisation factors via 3 main channels- your website, Google My Business and offsite elements like credible local directories.
Wanting to improve or create your local business listing(s) then come and have a chat with the MindArc Digital MArketing team around how we can help you.