Increase non-branded search keyword visibility by 27% in 1 month!
Key pain point to address in this project:
MindArc had recently helped Dinosaur Designs migrate from BigCommerce to Shopify plus with a new fresh look to really capture their brand. A few months later when social distancing restrictions hit in early 2020 which reduced activity in physical retail, they also experienced a drop in online activity and the traffic to their site. We were tasked to investigate and noticed this was mainly due to a reduction in brand related searches, and their non-branded search traffic was traditionally low. Our plan was then to help improve their organic visibility and traffic through non-branded search queries...
Driving the solution:
We identified all the potential quick wins for the site including metadata optimisation and improving the call-to-action strategy across the site for a more engaging user experience.
After making our proposed changes we quickly saw a great improvement, not only in their Organic traffic, but also their revenue coinciding with the traffic increase. Within just 1 month we could see positive results and the site was performing better month-on-month.
Performance based on month-on-month results: