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Conversion Rate Optimisation

What is Conversion Rate Optimisation? (CRO)

You've probably heard of SEO, SEM, and ASO before. Nevertheless, it is possible that another acronym has escaped your digital marketing activity: CRO.

Because acquisition often rhymes with "Ads". The competitive intensity on platforms like Google and Facebook pushes the prices up. Even if the costs vary depending on the industry, it is difficult today to rank on Google, for example, without a substantial budget.

This is where CRO comes to play. The conversion rate is the ratio between the number of conversions and the traffic generated on your site. This rate can be calculated at a micro-level (certain specific pages) or at a macro-level (global conversion rate).

The goal is to work on the existing audience in order to optimise its efficiency in converting. In this way, you rationalise your costs, and you invest in a long-term and more data-driven process by understanding your digital customer journey.

Why invest in CRO?

CRO is essential to any marketing strategy. It aims to maximise the conversion by optimising your website’s sales journey and improving the profitability of any marketing campaigns in the long term. Conversion is the end goal of all your marketing actions!

Not adopting a conversion rate optimisation approach is therefore taking the risk of investing a significant amount of money and resources in leveraging traffic acquisition that could result in poor conversion due to lack of usability of the site.

To learn more about conversion rate optimisation (CRO), get in touch to discuss further our approach and operating model.

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We help businesses find and unlock their hidden revenues. Tell us about your project and a CRO expert will contact you.