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Citizen Watches

Case Study

Challenge to solve: Our Marketing team were tasked with the goal of boosting the visibility of Active Truth’s Active wear range on Google.


Maternity range visibility on search was a big factor in increasing online conversions!

Active Truth wanted to improve their reach and visibility to users who may not be aware of their Active wear range. Especially for women during and post maternity and become a source of truth for online users by helping them with their queries, providing tips and ideas.

The MindArc Digital Marketing team identified that many of the collection pages were not optimised to meet their intended audience’s search behaviour and queries. We worked with the Development team to fix some of the technical SEO issues that were impacting performance within search engines. Along with optimising their on-page SEO to help improve their Organic visibility for their desired audience.

The optimisations we made both technically and on-page led to some very quick improvements for their site’s online performance.

The Wins:

We saw the following results occurring within a month of our changes:


Organic Traffic


New Organic Users


Revenue from Organic Traffic

MindArc Services:

We’ve always maintained a fantastic relationship with Sean, Lucy and the MindArc Team. They have always gone above and beyond for us as we’ve scaled up over the past few years to include international campaigns which fall outside their usual office hours. MindArc made so many custom fixes to mitigate impact to our daily processes and order fulfilment. Thank you MindArc!

Georgia (Founder)