On the 21st of April ( Tuesday this week) Google started to roll out their global mobile-friendly updates for websites. This will boost the ranking for mobile friendly pages and those sites which have been lagging behind with those updates, will be penalized. It’s a long awaited change from Google, they are after all the world’s biggest search engine, so they would know which sites are impacting the ease of browsing on mobile devices.
• Affects only search rankings on mobile devices
• Affects search results in all languages globally
• Applies to individual pages, not entire websites
What are the benefits of this change?
Now searchers can find high quality, relevant content where text is easily readable without zooming or trying to adjust your screen size.
Some criteria that will be judged:
– Easily readable content (size/positioning), without having to tap/zoom
– Tap targets spaced appropriately
– Easy navigation menu
– No unplayable content
– No horizontal scrolling (only vertical)
So how do you check if your site is mobile friendly?
Google are allowing anyone to run a Mobile Friendly Test for their site. You can check it here.
Alternatively for a more detailed report, you can run your own in Webmaster Tools or ask your technical person/agency to do it for you.
If your site isn’t mobile friendly there could be a significant decrease in mobile traffic from Google search. As such your site could be missing out on some valuable customers.
If you would like to get your website reviewed for Mobile compatibility in detail through Google Webmaster Tools we will be happy to help.
Australian mobile statistics at a glance:
• take-up of smartphones—12.07 million people owned a smartphone at May 2014, an increase of eight per cent since May 2013
• use of the internet over mobile phones—this has grown by 196 per cent in three years, with 8.3 million active users during December 2013 compared to 2.8 million during December 2010
• availability and use of mobile phone banking and shopping applications—8.9 million Australians with an internet-enabled mobile phone downloaded a mobile app in the six months to May 2013, with 4.3 million downloading a banking and finance app and 2.9 million downloading a shopping app
• availability of 3G and increasing rollout of 4G mobile phone networks—3G networks covered 94–99 per cent and 4G networks covered at least 66 per cent of the Australian population at June 2013, with further coverage underway.