We are MindArc, an organically grown and privately owned Sydney based company specialising in custom solutions and performance optimisation. We believe in creating beautiful, high quality ecommerce experiences for you and your customers to enjoy.


Sydney, Australia


20 people

What is MindArc?


We’re a digital agency specialising in:

  • eCommerce
  • Magento customisation and support
  • Performance Optimisation
  • Shopify Plus customisation and support
  • AWS Hosting
  • Strategic Consultancy

Founders & Directors

MindArc was founded in 2010 by Matt Craig and Sean Pieres with a mission to create beautiful and innovative ecommerce solutions. One of our first Magento site builds was for fast fashion brand Show Pony. This exposure to fast fashion taught us an exponential amount about performance optimisation and customer experience and this is ultimately lead to our team developing a niche specialisation in fashion ecommerce.


Our back-end developers are a close knit quartet of gaming enthusiasts. With a passion for code architecture and developing innovative solutions based on our clients business requirements, our back-end team are at the core of MindArc’s passion for development. Under the guidance of their team lead, ex-military Jamie and Head of Technology John, the back-end team never cracks under pressure and always deliver seamless results for our clients.


Meet our front-end team! Hailing from three different corners of the world (Australia, China and the UK), our front-end developers are detail-focused down to the last pixel to create a beautiful and seamless user journey for your customers. Constantly pushing the boundaries of customisation for the Magento and Shopify platforms, our front-end team is driven by their passion to deliver innovative solutions to our clients.

Digital Producers

Our Digital Producers are the face of MindArc. With their passion for understanding their clients business requirements in every last detail, they are tireless in their pursuit of exceeding their clients expectations. Always ready to go the extra mile, our Producers come from various ecommerce backgrounds and combine their experience with their keen technical knowledge of our development to provide you with a best in class service under the guidance of Head of Production Cez.

Sales & Marketing

Our General Manager Cam is your first point of contact for all sales enquiries. As our GM, he knows our team and services inside out and his skill set of business development and consultancy combined with his knowledge of development means you’ll get a thorough consultation before he recommends a service to you. Lucy is our Marketing Manager and looks after our events, customer happiness, partnerships and online channels.


We use creative thinking to achieve our goals and problem solve using our ideas and experience to come up with things which have never been done before to create amazing news experiences for ourselves and the company. We focus on what MindArc is going and our own capability instead of the industry competition and we believe this will lead to innovation.

Having a curious mindset about what we do, how it works and why we do it. We are constantly striving to know our work, our industry and ourselves better. We will aim to become experts in everything we do. Always bettering ourselves for continuous improvement each day.

Striving to understand each other, our clients and our partners a little better every day. A balanced relationship means helping, looking out for each other and ensuring that we get the best outcome for everyone including ourselves, our clients and the business.

We believe in working sustainably and efficiently to achieve independence, autonomy and freedom of choice. Through a profitable work place we can have freedom of choice for ourselves and the business.

We want to ensure that beauty is in everything we do, focusing on aesthetic, creating joyful user experiences and interactions with technology. Using both the left and right side of our brains to solve problems.


Let's do this!