Case Study: Camera Pro

Client Profile:

CameraPro is more than just a leading retailer, they are a community built on insight and inspiration for photographers by photographers. The business is a result of Jesse Hunter’s single-minded vision to create and innovate through bringing a community of like-minded photographers together. Driven by the relentless pursuit of being better, CameraPro wanted to take their ecommerce experience to the next level on Magento 2.

With a strong focus on customer service and outstanding UX, the MindArc Team was tasked with a four-month turnaround – our shortest Magento 2 timeline to date. In parallel with CameraPro’s values to innovate and constantly challenge ourselves to be the best – we accepted the challenge.

The Project:

Leveraging the Porto theme as our starting point we started the project with a clean, concise UX/UI Design to keep things light on the front-end development, so we could focus our efforts on back-end customisations.

We approached this project using the agile scrum process and created a phased approach with plenty of client touchpoints to ensure we were on track for a clean delivery. As the timeline was tight, we diligently worked hour to hour to ensure timelines and deliverables were met with high quality development and thorough quality assurance.

The go-live was exceptionally smooth due to the custom-built data migration module that had been working in the background to convert M1 data in real-time to minimise the downtime required to switch to M2. Thanks to a sound QA and UAT Phase built into the timeline, the CameraPro site is one of our proudest deployments.

The Outcome:

Not only has the CameraPro team seen an increased conversion rate and revenue uptake, the site is easy to maintain and manage for all content and fulfilment processes resulting in a very happy client. Now we have launched successfully on Magento 2, the CameraPro team is keen to serve their customers with a personalised journey based on their preferences and shopping habits so we are currently with their team to optimise this process.