Case study
Mastering the Competitive Landscape: How Lovekins Triumphed in a Mature Market with Unified Search Strategies.
Lovekins is an Australian based company that produces premium mother + baby skincare, personal care nappies + baby wipes and feminine hygiene products that are safe, functional and toxic-free.
15%
5.4%
12%
Increase in revenue over a 3-month period
Improvement in eCommerce conversion rate.
Growth in new users
01 The challenge
Mature and Competitive Market
Lovekins encountered the challenge of operating in a mature and highly competitive market, where established players and numerous alternatives vied for consumer attention. Standing out amidst the competition and capturing a significant share of the market demanded innovative strategies to differentiate the brand and effectively reach its target audience.
Cannibalisation emerged as a concern for Lovekins, particularly within its organic search efforts. Careful planning and strategic alignment were essential to prevent conflicting channels and strategies from negatively affecting organic search performance.
Cannibalisation in Organic Search
Recognising the need to stand out in a competitive landscape, we recommended focusing efforts on Lovekins' top-performing products. By strategically highlighting these products in marketing efforts, we aimed to maximise visibility and engagement, ultimately driving increased conversions and revenue.
Emphasis on Top Products
We advocated for a unified search approach, leveraging consolidated search data to comprehensively analyse both competitors' activities and Lovekins' organic search rankings. By gaining insights from this consolidated data, we aimed to formulate a more holistic strategy that effectively addressed market challenges and enhanced Lovekins' organic search performance.
Unified Search Strategy for Holistic Insights
02 Our approach
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Executed a unified search approach by harnessing consolidated search data, enabling us to gain comprehensive insights into both competitor activities and Lovekins' organic search rankings.
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Focused on Lovekins' top-performing products to excel in the competitive environment. Through targeted efforts, we maximised the visibility and engagement of these products, driving heightened conversions and revenue.
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Ensured a harmonious alignment of various channels and strategies to counteract cannibalisation in organic search. By coordinating these efforts so they worked well together, we optimised organic search performance and upheld a robust online presence while avoiding counterproductive competition.
03 Actions taken
04 The result
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Achieved an impressive 15% increase in revenue over a 3-month period through combined search efforts.
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Successfully recorded a significant 10% surge in sessions, indicating heightened user engagement through combined search strategies.
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Attained a noteworthy 5.4% improvement in eCommerce conversion rate.
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Realised a substantial 12% growth in new users.
Through a consolidated data-driven search approach, we comprehended competitor landscapes and Lovekins' organic search rankings, shaping a strategy that excelled in a competitive market. As we fine-tuned our approach through careful competitor analysis and ranking evaluation, search conflicts were avoided through strategic coordination of channels. This improved performance and led to Lovekins' amazing success.