Brunch & Bellini's

Hosted by MindArc & Shopify Plus

We recently hosted a Brunch & Bellini’s Event with our partners Shopify Plus at the beautiful Centennial Homestead Wisteria Room.

We wanted the event to inspire all attendees to innovate on the Shopify platform, through eCommerce and marketing and as such we asked some of Australia’s leading retailers to address our attendees.

Our keynote speaker was Travis Wright of Esther & Co., who delivered an exceptional presentation on the topic of accelerated growth. Travis covered topics such as marketing growth initiatives, the importance of partnership and the necessity of safe-guarding your own time. She tied all of her points together to reveal her over-arching strategy for Esther & Co. and gave some key takeaways for our guests.

Define your next big win. Look to industry standards and your customer’s feedback. Create your ideal structure and build it. Research best practice and tailor your findings to suit your brand. Execute! Take the plunge and make sure you have your safety nets in place in case you need them.



Travis Wright

Travis Wright

Digital Manager

“We know who we are and where we’re going, because of that we always know what we’re doing next.”


Our Beautiful Venue


Did someone say brunch?

Thank you for our beautiful cheese boards Centennial Homestead!

Our guests arriving..

We were delighted to welcome such a variety of merchants from all stages of growth to our event.

Can we offer you a Bellini?

Guests were welcomed with a choice of a Bellini, sparkling mineral water, orange juice, tea or coffee..

The Presentations

Traditionally, you see rows of seats at industry events. Not here! We wanted to encourage collaboration and thoughtful discussion at round tables.


As major foodies ourselves, we would never let our guests go hungry! We provided cheese and fruit platters, miniature avocado on toast, Roquefort tartlets, banana and honey smoothies and plenty of Bellini’s..

James from DAIM with Tommy & Jae from Citizen Watches

Nicole from Sarah & Sebastian with Mel and Ellen from Bassike

Cezwan from MindArc with Chris from FCS

Our new partners Alison and Zoe from First Base with their Shopify Plus MSM Joyce

Phebe & Kat from Alice McCALL

Josh from MindArc with Daniel from Edge Clothing

Lucy from MindArc with Amelia from Bam Booty

Our new partners Shiv & Nikki from Czarina Kaftans

Sammy, YC from Rodeo Show, Tash from Word of Mouth Collective & Vic from Muscle Republic

Caitlin from White Story with Fran, Sandradee & Caitlin from St Frock

Matt & Echo from Hello Molly with John from MindArc

Cam from MindArc and Tristan from Shopify Plus delivering their opening remarks


Travis from Esther & Co., delivering her keynote

Panel Discussion

Chris from FCS, Paul from Shopify Plus, Matt from Hello Molly & Travis from Esther & Co. on our panel, MC’d by Josh from MindArc

Chris from FCS

Commenting on the catalyst which prompted him to move 16 brands onto Shopify Plus

Our Panel

Paul from Shopify Plus, Chris from FCS, Matt from Hello Molly & Travis from Esther & Co.

Alan from Ellery with Sean & Cam from MindArc

The MindArc Team

Cez, Josh, Matt, Lucy, Cam & Sean from MindArc

We have been partners with Shopify for over a year now and have enjoyed some incredible successes together. When we found out the whole Plus team would be in Sydney for Online Retailer, we jumped at the chance to co-host an event.

At MindArc, we focus on partnership and innovation and we wanted our event to be reflective of that. We wanted our guests to feel relaxed in their peaceful surroundings of Centennial Parklands and connect with their peers over brunch & bellini’s.

To encourage partnership, we asked some of Australia’s leading retailers to speak at our event. Travis from Esther & Co., Chris from FCS, Matt from Hello Molly and Paul from Shopify Plus candidly discussed their opinions during our panel. We covered topics such as internationalisation with Shopify Plus, re-platforming decisions and the criteria you should consider as well automation in business.

Our goal was to provide our guests with genuine feedback about what it’s like to be a merchant using Shopify Plus so they could start to form their own opinion about whether or not it could be a good fit for their business. We wanted this to be a no-pressure, no-sell situation where questions and discussions were encouraged between merchants.

We want to help you and your eCommerce store grow and succeed. We do this by understanding your business requirements, your goals and helping you map out a strategy with clear execution points.

We specialise in the fashion space, working with both luxury brands and pure play fast fashion, creating unique eCommerce solutions and integrations to automate your business processes. Our mission is to achieve continuous, incremental improvement and create beautiful eCommerce experiences.

Interested in attending the next one?

If you’re interested in attending our next event, or if you just want to know a bit more about us, please feel free to contact us!