You have been hearing it for the last six months. In the media, in conversations with Family, Friends and Professional Colleagues.
Business leaders in both SMB and Enterprise have been coming to grips with how they are going to lead their organisations through this “New Normal”, a once in a generation business operation paradigm shift.
According to research conducted by communications firm Twilio, of 2,500 Australian business leaders that were surveyed, 97% responded that COVID-19 has accelerated their digital transformation. Furthermore, 92% said that digital communication is “extremely” or “critical” to their digital transformation and 79% of respondents has increased their budgets to facilitate this transition.
All in all, COVID-19 has accelerated digital transformation by an average of 6 years. That is, organisations are actively implementing plans they were going to make in 2026, NOW. These organisations may be your competitors, giving their business a competitive advantage over yours.
But what are some of the areas that businesses are accelerating? Business leaders are currently looking at the following:
- Omni-channel communications for customers and greater reliance on the digital customer experience.
- Remote working capabilities for employees including cloud-based communication and conferencing platforms.
- Mobility and greater reliance on smart mobile devices.