Local SEO should be at the heart of your marketing strategy to enable your customers to find your business online.
Why is local SEO so important?
Did you know that of the 100 billion queries each month on Google, 46% of searches have a local intent? (25% in 2012) (source: Nick Wilsdon) This is why local SEO matters.
For search engines, especially Google, the constant sharpening of algorithms gives increasing importance to geographical criteria. Therefore, the location of the user allows personalised and local related results. Google is smarter than ever - so someone who lives in Sydney, searching for “Florist” or “eCommerce Agency” is still executing a query with Local Intent.