Based on the above evaluation, Google is not held responsible if online businesses use Google Analytics. That means the website owners will have to be GDPR compliant by using other tracking tool alternatives. If notice is given from the CNIL, owners will have one month to find a solution to anonymise data.
There is a fear that there might be a snowballing effect across Europe. They need to be prepared when switching eventually to compliant tracking tools such as Omniture and Piano as they seem to be good alternatives for now.
CNIL suggests transitioning away from Google Analytics and replacing it with a different tool that does not transmit the data. However, they do not call for a complete ban, which seems quite ambiguous at this stage.