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4 Reasons You Should Invest More In Online Marketing

Posted by Thomas Rochford on

4 Reasons You Should Invest More In Online Marketing


In an ever more competitive market space, it's important to get an edge over your competitors. Online marketing can be a very powerful tool to achieve this and help your business grow and thrive. Here are 4 reasons why.

1. Cheaper

Online Marketing is cheaper as many of the ways to reach your audience are free, whereas print ads, billboards, direct mail, radio spots, and TV ads all come with a hefty price tag.

95% of Australians actively use Google (Source: Search Engine Statistics 2018). It is possible to appear for their organic listings using what's called SEO tactics. This is where your website is optimised to ensure that all pages can be crawled, understood and indexed by Google.

Social media is also free to set up, whereby 80% of Australians are active users (Source: Statista). These platforms allow you to engage with your target audience, build relationships and increase brand loyalty.

Email marketing has the highest ROI of any marketing tactic. In Australia the email click-to-open rate is around 14.9% (Source: Global Email Benchmark Data 2021). Marketing to your existing customers who you know are interested in your brand or have made a previous sale are much more likely to engage / spend with you again.

 

2. Faster

Pay per click (PPC) aka paid search advertising on Google and paid media (advertising on social channels such as Facebook and Instagram) enable you to reach your audience instantly and see results in a very short timeframe. However with that said it is important to monitor campaigns to ensure performance for the long term.

3. Reach Further & More Targeted

Right now, everyone’s customers are online and you can target them via social media, Youtube, search engines, local directories and more on a local, regional or global scale.

Websites can also be targeted by territory with an option of a .com address with country targeted subfolders or setting up multiple websites with a .co.uk, .com.au .com.nz and so on depending on the country.

Social media marketing and paid search advertising allows you to also focus on users from a certain geographical location or territory.

Other ways in which you can target internet users are, Interests, Gender, Relationship Status, Educational Status, Age Occupation and more. This ensures that you reach the right audience at the right time, thus increasing the potential to purchase and waste less money on blanket advertising.

4. Measuring Results is Easier

Another advantage of digital marketing is its transparency. Since digital marketing tools such as Google Analytics and Google Tag Manager enabled traffic tracking, it is very easy to see whether traffic is bringing in the desired number of customers.

Other techniques such as Conversion Rate Optimisation, aka CRO, can also be executed. CRO typically involves generating ideas for elements on your site or app that can be improved and then validated through A/B and multivariate testing. Generally it's much cheaper to convert the traffic you already have than to acquire more traffic to generate sales.


Conclusion

We have established that online marketing is very efficient when it comes to boosting your brand's visibility. It is a powerful tool to use when you want to reach your targeted demographic and to relay personalised content or ads. Your business needs a boost from online marketing to get relevant traffic that engages and buys in the highly competitive global market.

Get in touch with MindArc to find out more about our online marketing services.