VIRAL MARKETING
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Something being viral is not, in itself, viral marketing. Who cares that 52,000,000 people saw your video if it didn’t market you or your business in a tangible, useful way? Viral marketing is an idea that spreads, an idea that while it is spreading actually helps market your business or cause. Our strategies take advantage of rapid multiplication to explode brand messages via powerful word-of-mouth movements, by creating a buzz and leveraging the media through intelligent and innovative video and photography campaigns.
ONLINE PROMOTIONS
Online promotions are about convincing potential customers to buy now. A successful promotional campaign establishes awareness, hype, and above all – immediacy. Even when your main point of sale is offline, online can be the best place to drive your sales. Lower costs, more interaction, broader audience, greater accountability – they are all the hallmarks of promoting on the Internet.
EMAIL MARKETING CAMPAIGNS (EMC)
Despite its potential for mass communication, an email is as personal as a letter or text message. This makes email marketing, a simple way to begin the conversation between a brand and its customers and clients. Your email marketing campaign must be personal for it to be successful. This is achieve through an accurate and detailed profile of your ideal target market(s), ethical conduct, and user-experience at the core of the design. A successful EMC will transform your emails from trashed items to worthwhile and meaningful conversations.