Music mogul P. Diddy and Interscope Geffen A&M chairman Jimmy Iovine, who served as a Season 10 mentor for American Idol contestants, have teamed up with famed photographer Raphael Mazzucco to get to the bottom of society’s infatuation with the female figure.

Drawing its title from the Italian word Culo meaning buttocks or bottom, the photo book will unveil more than 248 pages of stunning, provocative images celebrating the new trend in art, fashion and pop culture in which the female bottom is the core of sexuality, desire and empowerment.

In a statement on the book’s official website, Iovine says: “Fashion needs fewer girls who look like boys and more women with some ‘Boom Boom Pow’.”

We agree.

What do you think?

CULO will be released on the 22nd of Nov. You can check out the website here: http://culo.interscope.com/